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Everyone loves an edible gift, in recent years there’s been a big increase in branded edible gifts for the corporate world. This goes hand in hand with edible image printing allowing logo’s and slogans to be easily and cost-effectively added to tasty treats such as cakes, cupcakes, cookies, lollipops and chocolates. Many of our EIS customers have already developed a strong product line in branded edible image gifts for their corporate clients. So why should you consider incorporating edible image branded corporate gifts into your marketing strategy?
Build Brand Awareness
Using promotional material such as edible image corporate gifts puts your name out there and helps to build your brand’s awareness. By receiving something free from your company, people associate with the gift and in turn, your company, positively. Receiving gifts from your company can be the starting point in developing new relationships and nurturing current ones. If your clients or employees receive high-quality branded edible sweet treats from you, they will associate your brand with positive feelings of appreciation and warmth.
“I’ve seen a big trend with corporates using their logos made with edible ink imagery for press releases/ product launches/ brand announcements.” - Kylene Lovat, Smashcakes
Maintain Customer Loyalty
Customers who receive corporate gifts are more likely to give you repeat business. Giving corporate gifts reminds the receiver that their business is important to you. This is a positive feeling that increases loyalty. Businesses who give out corporate gifts will be remembered and appreciated by potential and existing customers. By receiving a gift, you develop a positive perception of the giver. Taking that perception further, there’s something extra special about receiving an edible gift. Chocolates, cookies or cupcakes branded with your company logo are items that have been crafted with care and presented beautifully to show your appreciation. Getting a cookie with your cuppa at the hairdressers is very welcome, but getting a cookie with the hairdresser's logo and a thank you message on it really sticks in your mind.
Generate Leads, Sales and Referrals
By giving corporate gifts & promotional material you increase awareness, interest and curiosity in your business. Customers are much more receptive to a company that gives them free gifts. Customers who receive corporate gifts are more likely to spend more on products and services from the company that gave it. That's a great way of forming a positive brand image in the minds of prospects and getting existing customers to refer you to others. By using edible image branded gifts and promotional tools you gain even more attention as people love edible treats and when presented well, they are quite the talking point.
Develop Your B2B Relationships
People just love receiving gifts (especially edible ones) and guess what, businesses are made up of people! Branded edible gifts such as cakes, cupcakes, cookies and chocolates are heartwarming, personalised gifts. They continue to prove to be very effective business to business marketing tools - helping you to strengthen your relationships.
Corporate edible image gifts and promotional tools are an incredibly cost-effective method of advertising. Because they are unique, thoughtful and tasty they make a lasting impression, in turn making the cost per impression minimal compared to other forms of mass media or targeted advertising.
“I love that edible images are a cost-effective way of incorporating a theme into a cake design without customers having to have custom made fondant toppers which can be very time consuming and expensive. I also love that it makes corporate cupcakes a breeze!” - Beck Hemmingway, Caked By Beck
They Taste Good
There are definitely some misconceptions about quality and taste when it comes to any kind of branded edibles. When edible ink images are printed onto our high-quality icing sheets and chocolate transfers then applied to beautifully hand made cakes, cookies, chocolates and lollipops you can’t go wrong. The visual effectiveness along with the delicious taste of the sweet treat will have your clients, prospective customers and staff remembering your brand and generosity for a long time to come.
The personalisation aspect of branded edible gifts is not to be underestimated. You can personalise a gift specifically for a client or staff member, it doesn’t have to be all about your brand showing on the gift for you to receive the benefits. Send a valuable client a box of edible image cupcakes with their branding on top to show appreciation or congratulations. Celebrate a milestone for an employee with a personalised cake. Promotional edible gifts work for any occasion.
Versatile Promotional Tools
The best part about corporate logo edible gifts is that they are useful promotions for nearly any marketing occasion. Use them as thank you gifts for customers or employees. They are great for trade show giveaways - people are always hungry at events - even though it’s a short term hand out, your brand will be remembered for fulfilling their needs. Use special occasions to give out boxes of branded edible image gifts for birthdays, celebrations and end of year gifts. Employees and clients will appreciate being remembered on these special days.
“With cookies edible ink images let you brand an edible product and there is a demand for branded items.” Jade Bockel, Melbourne Cookie Co.
No matter what industry you’re in, incorporating edible image promotional gifts into your marketing strategy is a winning idea. Your customers and employees will feel the heart-warming effects of receiving a handmade, attractive & tasty gift. It will help your business to show your appreciation in a way that will touch your target audiences and it is also a great way to shape a positive brand personality.